No matter what the theme is for your next gathering, hiring a speaker is a sure way to make it a success. From business-led events aimed at improving productivity and group cohesiveness, through to single interest pressure groups looking to motivate and inform their members, a conference plays an important role in developing all kinds of organisations.
For those in charge of planning these events, hiring a presenter boasts plenty of benefits.
Here are just a few reasons why:
1. It is What the Audience Wants
When delegates reflect on a conference, the most important aspect were the guest speakers and performers. More than 70% of conference audiences surveyed described the booking of guest speakers and performers as “the most memorable aspect of an event.” This applied to speakers drawn from inside the organisation and outside.
Video presentations, catering, accommodation and the location of the conference all scored highly. However, it was in fact the talk given that they feel influence the overall effectiveness and impact of the meetings.
Investing in a presenter therefore means you’re giving the audience what they want which will make for a more successful event overall.
2. It’s more Engaging
Guest speakers add content regardless of the theme that lies at the central core of the conference. There are a range of personalities available from experienced sportsmen and women who have taken their disciplines to the highest levels to scientists and theorists. Some other themes include designers who are responsible for some of the most important innovations that influence our lives today.
Guest speakers can be drawn from all walks of life to bring a fresh slant on more traditional perspectives. For a conference whose aim is to build on the success of a business or encourage others to take their own steps on a path of becoming a successful entrepreneur, there are many hugely motivational speakers drawn from the world of commerce who can both entertain and instruct.
3. It Achieves Congruency
Using a presenter to act as overall conference MC can give a thematic approach to what can be a more diverse array of guest speakers. An experienced speaker acting as a presenter for the entire event can link different topics together and rally the delegates’ interest and enthusiasm to give a memorable performance.
How to find the Right Person
Speakers Corner is a leading speaker bureau which has some of the top motivational speakers in the world on its’ books. There is a comprehensive choice ranging from expert after dinner speakers, conference facilitators, keynote speakers and awards hosts for events of any size or scope.
For more entertainment-based events, a comedian or cabaret act can be a perfect choice as it gives a more accessible edge to any event with a wider remit. Celebrities and personalities are another way to give corporate events the kind of profile you may be aiming at. By matching the right person with the right event PR and publicity, targets can more easily be achieved.